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It’s Time to Start Saving

by , vice president - client services | @rhillsites

Well, it’s March and with it comes the dreaded tax season. While preparing your taxes, you’ll likely take some time to evaluate the performance of your investments and retirement planning efforts (if any).  The good news is that a slight rally in the market over the past quarter or two means we may not fear opening those 401K statements as much as we have in the past few years.

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Will Your e-Learning Investments Bear Fruit?

by Ethan Edwards, chief instructional strategist

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The ROI of Effective Custom e-Learning

by Nancy Miller, strategic relationship manager 

When potential customers tell me, “Nancy, we just can’t afford the level of e-learning that you are trying to sell us.” I have to stop and ask them whether they are looking to reduce expenses around learning or are they looking to invest their learning dollars using a true ROI model. In the end, I ask them “How can you NOT afford the level of e-learning that assures engagement?” 

The difference means either focusing on cutting costs or on improved productivity/performance of learners. If you want to cut costs, e-learning can certainly get you there in terms of savings over traditional methods (e.g. travel, facilities, instructors). But if the e-learning is not motivational, memorable, engaging or relevant--the expense reduction doesn’t matter. 

Training occurs but learning does not. 

Why not look instead at what effective, interactive e-learning can do actually produce performance improvement ? You can better assure your investment will pay off in terms of learner performance by developing engaging e-learning with a vendor or resource that understands the basic elements of good instructional design: Context, Challenge, Activity and Feedback. That’s the best way to know you will get the “bang for your buck” when you’re looking for a true ROI of your dollars.

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Is the Economy Changing Our Attitude About Corporate e-Learning?

by Carla Torgerson, instructional strategist

I’ve been wondering... In these increasingly tight economic times, are people more likely to see corporate e-learning as a cost or an investment?

For those not familiar with the return on investment (ROI) speak, if we see training as a cost, then it’s just something to check off our checklist. In this case, we will spend as little as we can and really won’t look at the quality of the outcome. However, if we see training as an investment, then helping employees to do something better improves our business. In this case, we will spend an amount that seems appropriate for the problem we’re trying to solve, and we will care deeply about the quality of web based training and its impact on employees. 

Personally, I know a few trainers and instructional designers who have been laid off (and many more, who like the rest of us, are just plain nervous). In these tough economic times, it’s not surprising that people are trying to cut costs, and some see the training department as an unneeded expense.

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