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Ann Iverson

Ann is an instructional designer for Allen Interactions who’s consulted for many years with a variety of clients, industries and projects. She learns best by making mistakes!
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Recent Posts

Make a Learning Love Connection: Five FACTS for Better e-Learning Courses

by Ann Iverson, instructional designer | @iverson_ann

What is love, really? We can love our cars, homes, and flat-screen TVs, but purists will tell you, “You can’t love things, dummy. You can only love people.” Hmmm, you sure about that? 

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Four Questions that Shift You into Design Success

by Ann Iverson, instructional designer | @iverson_ann

“Question everything!”Albert Einstein

As an instructional designer, I think the most important part of my job occurs in the design phase of a project. Not only am I building relationships and setting the stage, I’m working to create the blueprint for the entire learning experience.

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Stop Scaring Your Learners: 4 Ways to Bring Life to Boring e-Learning Scripts

by Ann Iverson, instructional designer

It’s that time of year when all things creepy and crawly come out to play. Chances are, you’ll encounter something scary in the Halloween experience. I’m always amazed by people who actively enjoy being scared. Are you one of them? Not me. Fear seems like such an unpleasant emotion—your palms sweat, your heart beats uncomfortably hard, you feel the urge to flee quickly, and so on. So I guess I should’ve been more honest with you. Your invitation to the newly-released horror movie? I wasn’t actually home organizing my closet. And the Trail of Terror gathering? I didn’t really have car trouble on the way there. In my effort to appear fearless, I was actually hiding from the truth—the real world is often scary enough for me. I don’t need monsters and ghouls to get my heart pumping.

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Make 'Em Laugh: 4 Ways to Create e-Learning Courses with Humor

by Ann Iverson, instructional designer | @iverson_ann

Everyone wants to laugh. Our inherent desire for humor leads us to share YouTube videos of laughing babies and frowning cats, and use acronyms like LOL in our text messages. But humor does not belong in serious e-learning courses, right? Well, think again. Making people laugh has been scientifically proven to relieve stress, improve productivity and motivate employees. Humor can even increase learner retention of concepts and situations that might otherwise be easily forgotten.

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Be an Advocate for Dumping the Information Dump

by Ann Iverson, instructional designer

Angel Green, senior instructional strategist at Allen Interactions, recently hosted a webinar on Design Thinking for the Instructional Designer that was both informative and inspirational. In it, she stressed the importance of moving beyond a formulaic approach into designing instructional products through creative and empathetic endeavors. An essential success factor for these instructional events is to focus on performance, minimizing content that learners can access easily outside of the learning experience.

For most of my career as an instructional designer, I’ve been an advocate for putting an end to the information dump that many clients believe to be effective. I’ve put myself in the learner’s shoes, dreading the idea of trudging through screens overloaded with information. Over the years, I’ve tried to help decision makers and Subject Matter Experts (SMEs) understand the importance of minimizing content they consider to be “need-to-know.” While their motivation for holding on tight varies, our goal as instructional designers is to try to move the needle toward the design principles that make for great e-learning.

There are a few common questions that raise a red flag for me, highlighting some of the best needle-moving opportunities with stakeholders. When they ask these questions, I realize there’s a chance to advocate for dumping the information dump. Maybe you recognize these questions as opportunities too:

1. Where are the learning objectives?

Starting a course with bulleted learning objectives was once the standard. When learners see those lists, they get an immediate impression  the course is heavy on content, light on interactivity. Try starting the course with objectives that challenge learners right away. For example, for a fire safety course…

Instead of this:

Upon completion of this course, learners should be able to:

  • Understand how grease fires ignite
  • Recognize a grease fire
  • Identify the steps for putting out a grease fire
  • Know the consequences of using a variety of materials for putting out a grease fire

Try this:

Quick! There’s a grease fire in your kitchen! Grab the right items to put the fire out now.

Defining a “mission objective” for learners upfront gives them an engaging and compelling reason to find the information they need to make the best decisions.

2. Where are the page numbers?

Work with stakeholders to clarify the difference between e-learning and e-reading. Page numbers are for text books, not virtual learning activities. Think about it, you never see page numbers in online games. The path is often nonlinear, so it can’t be measured in screens. The page number is a classic example of setting up learners to believe they’re making progress by clicking through screens of content. But when you immerse learners in a rich, engaging environment, page numbers become irrelevant. Learners are too focused on and engaged in the activity to care about what page they’re on.

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5 Reasons Why My Heart Belongs to SAM!

by Ann Iverson, instructional designer

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Mindful e-Learning Design

by Ann Iverson, instructional designer

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E-Learning Design for Constructive Failure: Unleash an Inner Genius

by Ann Iverson, instructional designer

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