by Christopher Palm, media artist
Though I didn’t make the U.S. snowboarding team this time around, I still love the winter Olympics. Besides, that gives me four more years to practice, right?
Be honest, it’s the hat, isn’t it?
Though I watch it mainly for the snowboarding events, one of my favorite parts about the Olympics is seeing all of the teams’ uniforms and outfits. While the United States always emerges into the arena looking more fashionable than a hipster in a local coffee shop sipping a soy cappuccino, I am extremely impressed by this year’s choices.
“Are you kidding me?” you might be saying. No, I’m not. Say what you will about the opening ceremony ugly sweaters; they are brilliant—a bold, trendy statement that breaks the mold. There was no mistaking the Americans on opening night in Sochi. This got me thinking… how can this same tactic be employed in e-learning media design? Try these tips:
1. Dare to be different.
E-learning tends to fall into traditional formats or templates. Shake it up a bit! Step outside the box. Take your design in a completely different direction than you’re used to. Be the one wearing a goofy ugly sweater in a sea of beige. For example, one of our clients has a very corporate look, but we were able to approach their course with a game-like, illustrated style that helps lighten-up the content, while still maintaining a sense of branding.