e-Learning Leadership Blog

3 Friendly Tips to Save Your Learners from Information Overload

Posted by Carrie Zens on Tue, Oct 07, 2014

by Carrie Zens, director of marketing | @carriezens

I was recently on maternity leave and during those early morning hours I rekindled my fond addiction to the show, Friends. It always brings me back to my high school and college days of getting together with girlfriends on a Thursday night to share in the hilarity, bond, and interactions of the six friends that I still find such connection to.

But in this last round of early morning watching, a specific episode made me realize how much technology has changed our lives! The episode I’m referring to aired in 1997, one year before Google entered our lives. Can you believe that? In this episode an Encyclopedia salesman tries to ‘sell’ Joey (the one always amusing us with his dimwitted commentary, promiscuity, and loyal nature) into buying the “V” volume of a set of Encyclopedias! Remember using those big archaic books for school research?

Fast-forward fifteen years. Today we are living in unprecedented times of information creation and distribution. I recently watched the “Did You Know” video, shared by Kimo Kippen, CLO of Hilton Worldwide, in his keynote speech at our recent Allen Conference. The short video is chock full of baffling facts about global population, information creation, and technology. Here are just a few facts from the video that stuck out to me:

  • It’s estimated that a week’s worth of the New York Times contains more information than a person was likely to come across in a lifetime in the 18th century.
  • Today, there are 31 billion searches on Google every month—in 2006 there were 2.7 billion searches every month
  • The amount of new technical information is doubling every 2 years—for students beginning a 4 year technical degree this means that half of what they learn in their first year will be outdated by their third year of study.

If you’re like me, you’re probably thinking WOW! It is now more important than ever for anything we are communicating via any channel to be relevant, memorable, and concise—especially in our learning experiences. So, I present to you my three tips for getting your content noticed in today’s information overloaded times.

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Tags: e-Learning Design, CCAF, Instructional Design, effective e-learning, e-learning success, Instructional Strategy, Carrie Zens

Educating & Challenging Stakeholders on Instructional Design Best Practices

Posted by Gerald Matykowski on Tue, May 13, 2014

By Gerald Matykowski, Inside Sales Manager

I have in-depth conversations with instructional designers (IDs) and ID managers on a daily basis—many invariably turn to frustrations related to “selling” instructional best practices to stakeholders and higher level decision makers.

Here are some common challenges I hear in my conversations:

  • Promoting new design/development approaches to jump-start a large project
  • Selling action-based interactivity up the leadership ladder
  • Convincing SMEs that learning ‘to do’ is more effective than teaching a folder full of content
  • Moving beyond a ‘check the box’ approach to compliance training
  • Getting approval to present a single prototype before an ADDIE design sign-off

What Language Do They Speak?

Let’s face it, we don’t often get the response we hope for when we propose or attempt to initiate ‘new’ techniques to create ‘serious’ e-learning. Promotion of higher level interactions, SAM vs. ADDIE, or doing vs. knowing can fall on deaf ears. Stakeholders approve the budgets and timelines of e-learning projects―they also often have established notions about what e-learning should look like which often conflict with an ID’s vision of best practices. Frustration builds each time we encounter ‘executive speak’ and/or a content-centric page-turning mentality. 

Challenger Strategies

If this has been your experience or you simply want to increase your influence with executives, there are new insights that you can leverage to improve your effectiveness. The Challenger Sale: Taking Control of the Customer Conversation, by Matthew Dixon and Brent Adamson, Corporate Executive Board (CEB), offers valuable research and insights into strategies that educate and gain influence with prospective customers. If you are thinking, “Hey, I’m not a salesperson. This doesn’t apply!” Stop! IDs and ID Managers can also employ Challenger methods to gain better influence with stakeholders, SMEs, and executives on the methods and practices necessary to create lasting learning. 

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Tags: Instructional Design, Instructional Strategy, Gerald Matykowski, ROI, Learning Investment

Four e-Learning Design Practices to Leave Behind

Posted by Richard Sites on Thu, Oct 17, 2013

by , vice president - training & marketing | @rhillsites

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Tags: e-Learning Design, e-Learning Development, CCAF, Prototyping, Richard Sites, Instructional Design, e-learning strategy, Corporate e-learning, Instructional Strategy, Context, e-Learning Challenges, Learning Development, Learning Strategy, e-learning, Allen Interactions

Instructional Design: Make the Switch to Interactive e-Learning

Posted by Ethan Edwards on Fri, Jul 12, 2013

by Ethan Edwards, chief instructional strategist | @ethanaedwards

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Tags: e-Learning Design, e-Learning Development, Custom e-Learning, Instructional Design, ZebraZapps, Instructional Strategy, Ethan Edwards

Laugh All You Want

Posted by Mary-Scott Hunter on Wed, Feb 20, 2013

by Mary-Scott Hunter, vice president - client services

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Tags: e-Learning Design, Custom e-Learning, Instructional Design, Mary-Scott Hunter, e-learning success, e-Learning Projects, Instructional Strategy