ASTD's T+D September Issue features our CEO, Michael Allen, in a revealing Q&A interview. Discover how he got started in the learning industry, his view on how the tool development landscape has changed, and more about the buzz-worthy topic of SAM vs. ADDIE! Read an excerpt from the interview below and access the full feature.
What's the biggest challenge today's learning professionals are facing?
Avoiding the "rapid" and easy to create what's truly needed: meaningful, memorable, and motivational learning experiences. It seems like the field has been plagued by attempts to avoid the hard work of good instructional design in favor of whatever is easiest. But as professionals, we need to own up to the responsibilities of producing high-value learning experiences.