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e-Learning Leadership Blog

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A Fresh Approach to e-Learning Project Management

  
  
  

Deanna SedivyDeanna Sedivy, studio producer

I have always had a knack for planning – from laying out my school clothes during grammar school to organizing social events and activities in high school and college. Famous for my “To Do” lists, I was, and still am, the go-to-gal for orchestrating the actions necessary to make something happen. In college, my sorority sisters even dubbed me the “cruise director”.

When I first began my career as a project manager, I thought every plan had to be executed just as it was originally planned. Hiccups in the road would inevitably send my blood pressure through the roof and kick off a series of panic attacks.

Arriving at Allen Interactions, I was introduced to Dr. Allen’s philosophy and process of managing e-learning projects. The process is Successive Approximation (SAVVY) and is built on the philosophical foundation of projects taking an ‘Iterative’ approach.

Many people believe the SAVVY process and iterative approach are what define Allen Interactions’ instructional design model. But in fact, even though the process is a big part of making successful e-learning, it is a process, and not a design model. 

In the context of managing e-learning projects, Michael Allen’s Guide to e-Learning introduces Successive Approximation and addresses how success is made by “making repeated small steps rather than perfectly executed giant steps (pg. 111).” The iterative approach (pg. 112) continually seeks to move one step closer to the final product with each milestone.

Savvy Process

I’ll be honest with you, when I first learned about the SAVVY process I was a bit nervous. Okay, a lot nervous! The control-freak in me was not comfortable with the concept of throwing out a meticulously planned project. However, as I worked through my first few SAVVY projects, I came to the realization that a process which is not responsive to adjustments and changes is asking for trouble. In the management of e-learning projects, or any project, the most important aspect is responsiveness to people, the design and the deliverables.  I am not saying there doesn’t need to be a plan but rather the plan needs to expect iterations.

In traditional project management, it seems the entire focus of the job becomes obtaining sign-offs on even the most minute (“next steps”) before moving forward. This overly inflexible, unresponsive approach can lead to:

  • An increase in bureaucratic issues
  • An increased focus on documentation
  • A decrease in creativity
  • An increased desire to seek agreement versus brainstorming and discussion
  • Increased costs because improvements are not realized until it is too late

In my opinion, the best project plan is one that can keep things moving forward while providing enough review and revisions at the appropriate times in order to increase the quality of the solution while also minimizing the risk of budget or timeline issues. Good project management within the iterative process is measured by the ability to be dynamic and flexible – making adjustments and coming up with new solutions in real time.  In my upcoming posts, I intend to delve deeper into our Successive Approximation process and how it can be applied to a variety of instructional development projects. 

So, how responsive is your process? Please share.


Comments

Great post, Deanna! As a fellow PM, I relate 100% to what you said and what you practice as a Project Manager. In parallel to what you describe about iterative and flexible management, I created a process for myself that helps me with my projects (and my life): Realize. Identify. Process. Produce. Integrate. Relate. 
 
 
 
Thanks for sharing.  
 
 
 
Phil
Posted @ Friday, September 23, 2011 10:10 AM by Phil Sheppard
I also have a strong Waterfall project management background and understand exactly where you are coming from. Over the last ten years, RUP, Agile and more recently SCRUM are changing the PM best practices. Now, we just need the Management side of the house to buy into it. Last I heard, about 35 percent of companies are still not into iterative.
Posted @ Friday, September 23, 2011 10:39 AM by Jim Thomas
I have been a fan of Dr. Allen's Successive Approximation approach since I learned about while working at Intel in 2003/4 (and using it with Dr. Allen and your team there at Allen Interactions). I have been using it ever since and spreading the word of its value to whomever will listen! Just as important, though, and what you discuss here, is its application to project management in general. I completely agree with you and the process of iteration has become a critical succes factor of my project management approach.
Posted @ Friday, September 23, 2011 1:26 PM by Scott Nipper
Sometimes we deliver almost finished versions that the client did not have chance to contribute to, perhaps with the implicit message: “Look, a lot of work has been done. If you ask for major changes, the schedule will get too complicated”; some clients, maybe in a self-deceiving way, find the course acceptable or ask for minimal changes (which is comforting, I admit), but at the end, what could be a good training opportunity results in an insipid information dump. There are also clients who insist on applying major changes (sometimes not very effective, but demanding as well) because they intuit or fully realize that something is wrong with the course. 
 
I`m sure that me and many other admirers of Allen Interactions will read with great interest your future posts, to see how the demands, complexities and details of managing a project result in excellent e-learning courses such as yours.
Posted @ Friday, September 23, 2011 2:45 PM by Daniel
Our clients are in-house, and many of our projects are trainings that repeat during the year or year-by-year. I express to my clients the iterative approach in terms of the old Deming Quality model of “Continuous Improvement.” We can only put so much inspiration and development into a time-bound project first time around, but the second time around, we add fresh ideas and more development to continually improvement the effectiveness – and move toward the ‘perfect’ goal. ‘Perfect’ we will never achieve, but if we reach for the stars, we will hit the moon.
Posted @ Wednesday, September 28, 2011 9:51 AM by Jenny James
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