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Ann Iverson

Ann is an instructional designer for Allen Interactions who’s consulted for many years with a variety of clients, industries and projects. She learns best by making mistakes!
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Recent Posts

3 Instructional Design Strategies for SMART Change

The goal of instructional design is to bring about behavioral change. After all, we don’t train people to do things the way they’ve always done them. And as instructional designers, most of us, on some level, are accountable for the success of that training. So, beyond designing highly engaging learning solutions, what can we do to ensure people actually change their behavior?

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Moving to Mobile Learning: Three MLearning Design Mistakes that Everyone’s Making

By Ann Iverson, Senior Instructional Designer 

What was the last thing you learned on your phone? A new cooking technique? How to write better emails? How to change a flat tire? Maybe you’re on your phone right now, liking and retweeting this blog post! In any event, our phones have become indispensable tools to get needed information quickly and precisely when we want it. In fact, according to Pew Research, 86% of smartphone owners use their phones to acquire this “just-in-time” information. Not surprisingly, corporations are leveraging this mobile technology and our habits for using it.

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ID Essentials: Three Steps When There’s Too Much Content for One Course

By Ann Iverson, Senior Instructional Designer 

In last month’s ID Essentials blog, we were instructional designers at World of Wings, Inc., a commercial airline dedicated to safety. We covered how to unpack those big, overstuffed objectives by first aligning them with business goals and then breaking them apart into smaller tasks. Now, let’s turn to a new issue at World of Wings.

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ID Essentials: Four Simple Steps to Unpack Objectives

By Ann Iverson, Senior Instructional Designer 

Congratulations on starting your career with World of Wings, Inc.! Your onboarding begins now. As an airline pilot in training, you need to know and do a lot of things to achieve our goal of flight safety! We don’t have any time to waste, so let’s get started.

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The Magic of Starting from Scratch: Five Ways to Optimize Learning Design Sessions

By Ann Iverson, Instructional Designer 


Have you baked a cake lately? If so—and be honest—did you use the box, or did you make it from scratch? It’s okay, I’m not judging.

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3 Ways to Design e-Learning for the Modern Learner

By Ann Iverson, Instructional Designer 

A recent study from Microsoft Corporation shows that the average attention span for humans has dropped from 12 seconds in the year 2000 to 8 seconds today. Oh look, a squirrel! According to scientists, the age of mobile devices has left humans with a shorter attention span than the common goldfish. Apparently, Goldie beats us out by one second. What’s for dinner? Fish again? Does this mean the end of human civilization as we know it?

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5 Ways to Tap into Metaphors for Better E-learning Courses

 By Ann Iverson, Instructional Designer

 You’ve been asked to design an e-learning course on the topic of risk management. You want to include an introduction that sets the stage for the e-learning course and helps learners know quickly what they’re about to dive into. You begin typing…

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The SCORM Guide for Instructional Designers

by Ann Iverson, instructional designer | @iverson_ann

If you’re like me, you have a basic understanding of the technical side of what we do. You try to follow along when developers speak their language, but when the conversation turns to closing loops, debugging code, or programming arrays, your eyes sort of glaze over. At that point, I might as well be at the market in a faraway land, and I kind of wish I was. Even though it’s tempting to leave the tech talk to the techies (note: you’re not a techie if you use the word), we just can’t ignore that side of our business. Instructional designers need to be able to communicate the technical design aspects of our courses to developers, LMS Administrators, and other IT Professionals. Also, technical specifications almost always surface in stakeholder meetings and, while we don’t require a high level of technical expertise, IDs do need to be able to speak intelligently about the business side of technology. So here are some FAQs that will help you in discussions related to SCORM, an important technical consideration in e-learning:

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Make a Learning Love Connection: Five FACTS for Better e-Learning Courses

by Ann Iverson, instructional designer | @iverson_ann

What is love, really? We can love our cars, homes, and flat-screen TVs, but purists will tell you, “You can’t love things, dummy. You can only love people.” Hmmm, you sure about that? 

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Four Questions that Shift You into Design Success

by Ann Iverson, instructional designer | @iverson_ann

“Question everything!”Albert Einstein

As an instructional designer, I think the most important part of my job occurs in the design phase of a project. Not only am I building relationships and setting the stage, I’m working to create the blueprint for the entire learning experience.

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